PITTI UOMO n. 91 Florence, Fortezza da Basso 10-13 January 2017
Sections: 16 exploring men’s fashion Pitti Uomo, Make, Pop Up Stores, Eye Pop, Fashion At Work, HI Beauty _ Futuro Maschile, Touch!, l’Altro Uomo, Born in the USA, Unconventional, Open, The Latest Fashion Buzz _ I Play, Urban Panorama, My Factory
THE EXTRAORDINARY CONTRIBUTION OF MISE AND THE ICE AGENCY This edition of Pitti Immagine Uomo is realized thanks to the extraordinary contribution of the Ministry for Economic Development (MiSE – Ministero dello Sviluppo Economico) and the Italian Trade Agency (Agenzia ICE), as part of the 2015-2017 Three Year Plan organized by the Ministero dello Sviluppo Economico to support Italian fairs and Made in Italy. This contribution is dedicated to developing hospitality, media relations and advertising activities.
Pitti Uomo, goes beyond the concept of fair and fashion week: with big brands at the Fortezza, a crammed program of events and special guests, and new exhibition projects The 91st edition of Pitti Uomo marks a step forward in the fair’s evolution.
PITTI DANCE OFF, the theme of the winter fairs
“Tell me how you dance and I’ll tell you how you’ll dress”. Pitti Dance Off is the theme of the Pitti Immagine winter fairs. The expression of yourself, of your own body, the energy and pleasure of living as well as performing. The protagonist is dance in the myriad expressions used today, along with the eclectic freedom of personal styles shared by dance and contemporary fashion. Pitti interprets them with its usual ironic twist and with a finger tut, in the best tradition of street dance and dance contests. With a layout project curated by Oliviero Baldini. It will virally introduce Pitti Dance Off, the new digital art project that accompanies the advertising campaign for the fairs. Directed and photographed by Dennison Bertram, creative consultancy by Gloria Maria Cappelletti for Cloy, production by Morena Russo for Connecting dot and choreography by Nicolò Besozzi.
PITTI IMMAGINE LOVES MINI. MINI JOINS PITTI IMMAGINE
Passion, innovation, creative research. Together they make for a unique creative partnership between Pitti Immagine and MINI, two worlds that share values and objectives linked to a contemporary lifestyle. The partnership will be continued at Pitti Uomo 91 with a series of projects for 2017: focusing on new fashion talents inspired by the theme “MINI Fluid Fashion”, considering the latest lifestyle trends and urban culture.
PAUL SMITH, the Pitti Immagine Special Guest Sir Paul Smith, the icon of Brit style with its union of heritage, pop inspiration and eclecticism, has chosen Pitti Uomo 91 as the stage for the special event on which to launch the PS by Paul Smith collection. The designer’s contemporary line presents an original fusion between luxury design and performance effects, techno fabrics and ergonomic cuts. Paul Smith is the Pitti Immagine Special Guest for January and will be realizing a special fashion installation for the occasion at the Dogana.
TIM COPPENS, this edition’s Menswear Guest Designer The Menswear Guest Designer at Pitti Uomo 91 is Tim Coppens, the Belgian designer who lives in New York. His style is attracting the attention of the international fashion community. A finalist at the LVMH Prize 2014, winning the CFDA Swarovski Award the same year, Coppens will be presenting his world that blends tailoring, craftsmanship and athletic wear, with references to street culture, by launching the European premiere of his FW 2017/18 menswear collection in Florence.
GOLDEN GOOSE DELUXE BRAND, Special Project @ Pitti Uomo Research, exclusivity and international character. These are the values that distinguish Golden Goose Deluxe Brand, the lifestyle brand founded in 2000, born out of the creative spirit of Francesca and Alessandro Gallo, a couple of young Venetian designers, that will be celebrating ten years of their iconic sneaker with an installation-event at the Stazione Leopolda. Golden Goose Deluxe Brand is the Special Project @ Pitti Uomo.
COTTWEILER For REEBOK, the Designer Project of Pitti Uomo 91 The London-based menswear label designed by Ben Cottrell and Matthew Dainty that has challenged the boundaries between sportswear, fashion and street wear. In Florence, at theMuseo Marino Marini, Cottweiler will be presenting the absolute premiere of its collaboration with REEBOK. A capsule collection that embodies the DNA of both brands, blending the technical and cultural heritage of REEBOK with the unique vision of the Cottweiler style. COTTWEILER For REEBOK is the Designer Project of Pitti Uomo 91.
THE PITTI ITALICS: Carlo Volpi, Lucio Vanotti, Sansovino 6 Pitti Italics, the Fondazione Pitti Immagine Discovery program that promotes and supports new generations of fashion designers and the most interesting brands that design and produce in Italy, presents Carlo Volpi, winner of WHO’S ON NEXT? UOMO 2016 thanks to the innovative knitwear expressed in his collections. Lucio Vanotti returns to Pitti Uomo with his essential
style that combines sartorial know how with pure shapes. Plus Sansovino 6 – the brand founded by the American designer Edward Buchanan, considered to be one of the leading talents in knitwear – will be showcasing its menswear line with a performance-event.
And also, spotlight on new talents from Japan and South Korea with the projects: SULVAM, one of the new talents on the Japanese scene Focus on new Japanese fashion design talents. Thanks to a two year collaboration agreement between Pitti Immagine and Japan Fashion Week Organization, sulvam – the brand of Teppei Fujita, Japanese, class of 1984, backed by a lengthy collaboration with the Yohji Yamamoto maison – will debut at the Stazione Leopolda with a fashion show.
Concept Korea @ Pitti Uomo 91:
The fashion shows of BMUET(TE) by Byungmun Seo and ORDINARY PEOPLE Thanks to a new collaboration with Korea Creative Content Agency (KOCCA), Pitti Immagine will once again be turning the spotlights on the most exciting brands from South Korea with two catwalk shows at the Dogana dedicated to promoting the country’s talented young designers. On the catwalk, for this edition, the collections of BMUET(TE) by Byungmun Seo and Ordinary People.
At the Fortezza da Basso: THE PARTICIPATION OF BIG INTERNATIONAL BRANDS They choose Pitti Uomo as the platform for the worldwide launch of their lifestyle projects. They are big international names. Z Zegna, one of the most important made in Italy firms in the world, returns to Pitti Uomo for the official premiere of the collection designed by Alessandro Sartori, the new creative director, who expresses his unique style through a setting specially created for the occasion. Tommy Hilfiger, the iconic American brand comes to Pitti Uomo for the first time and will present a precise selection of the Fall 2017 men’s collections inside an extraordinary installation in the Sala Ottagonale heavily inspired by innovation and digital technology. And, in addition to the special event, Paul Smith will also be present at the Fortezza da Basso, in the Sala delle Colonne, with the PS by Paul Smith collection and a dedicated layout concept.